Insight Analyst Role Overview:
This is a very exciting opportunity for a numerate undergraduate to help support the development of an analytics function within a very successful and leading Leeds based Strategic Direct Marketing and Data Analytics Agency.
We are dedicated to planning and executing campaigns as well as maximising the return on investment to help our clients’ grow their business.
With data at the heart of what we do, our analytics and account management teams work meticulously to help our clients understand previous campaign results and plan future ones effectively, thus ensuring every marketing campaign has the greatest impact possible.
Supported by the Head of Analytics, you will also learn how to design and build propensity models and customer segmentation, before translating key trends and analysis into actionable/commercial customer strategy.
Well suited to a highly skilled undergraduate with a desire to work with a variety of clients using a DRISP-DM approach to data mining. You will be looking to work in a fast paced, hands-on analytical role that will develop you into a well-rounded analyst with the ability to apply complex statistical techniques and deliver strategic recommendations. Your skill set will include:
* Numerate degree: Ideally Mathematics, Applied Statistics and/or Operational Research.
* Experience in using Modelling Software: Ideally you will be confident in manipulating transactional data and will be capable of using advanced statistical techniques for analysis. Ideally you will have some experience of the following techniques: including clustering, CHAID, regression
* Ability to present findings and translate customer data sets into compelling and actionable strategic recommendations for non-technical audiences
* Interest in Retail and Home Shopping (Experience in this sector would be an advantage but not essential)
This is a great opportunity for a highly skilled numerate undergraduate to work on challenging and diverse customer data sets in an environment committed to championing the use of data. You will play a key role in the continued growth of this successful business
Employment Type: Permanent